Our founder, Erwane, had a vision to build an agency that truly cares and delivers meaningful, lasting results. After working for agencies that didn’t align with her values, she decided it was time to bring her passion to the forefront. The Social Boutique was created to get back to the basics—genuinely growing businesses and building long-term relationships. Watching businesses thrive through our efforts is the true driving force behind what we do.

Our smaller, boutique-style approach ensures that for each select client we work with, the quality in our service never wavers; from content strategies to advertising stratehies, we work from the ground up to help you establish yourself as a key player within your industry and grow your online presence.

With the valuable experience of having worked both agency and client-side, Erwane is a results-driven marketer who understands smart strategic decisions and maximising revenue.

With over 15 years spent building, growing and developing strong business relationships, her proven track record in delivering tangible results for clients is second-to-none.

Her unceasing passion for building campaigns which drive brand engagement, develop customer advocacy and ultimately achieve results sets her apart as a key player in strategising for many clients; coupled with her determination and ability to pivot as and when necessary, Erwane brings to the table invaluable experience and an unparalleled attitude for service.

Anya Gully
Director Account Manager

Irenne Tjokrodinata
Senior Graphic Designer

John Carleton
Performance Manager

Ellie Villareal
Digital Account Manager

over a 6 months period for this retail fashion brand Get Frocked.

SEM delivered a 111% increase in total purchases and Meta delivered a 101% increase in total purchases.

Achieving those results is based on a bespoke strategy and refinements made over time.

— Get Frocked

We believe in the work we do and that’s why transparency is one of our key pillars. You have full control over everything we create, and if you decide to move on, your data and accounts are yours to keep. In a digital-first world, owning and understanding what drives your business is crucial, and we’re here to ensure you have that control.