Text reading: "We helped Mocka furnish their path to success, scaling their homewares business across Australia and New Zealand."
"Case Study: Mocka" text with a green play button on black background.

Boosted ROI by 70% in New Zealand, and 35% in Australia.

SUCCESS STORY.

In the first 12 months of our partnership with Mocka, we concentrated on scaling their e-commerce efforts by strategically segmenting product categories and re-aligning budgets accordingly, resulting in significant revenue growth.

We spotted campaigns that were more style than substance, and transformed them into solid performers.

Infographic displaying business metrics: Revenue Growth at 1,700%, Budget Spent at $195,000, Return on Ad Spend between 15-30x, Revenue Generated over $3.5 million.
Modern smartphone displaying online furniture ads with discounts up to 60%, featuring items like a bedside table and striped cushion.

The strategy

We executed a data-driven strategy with a precise full-funnel approach on Meta, supported by strong retargeting campaigns on Google. By focusing on top-performing segments and developing new ones, we strategically allocated the budget to maximise sales in their best categories while driving a strong branded strategy.

Underperforming campaigns were revamped, accounts restructured, and everything was refined—from campaign structure and creative direction to messaging and omnichannel execution—resulting in significant growth within the first 12 months.

Tailored messaging, A/B testing, and optimised landing page conversion points drove engagement and conversions, with continuous performance tracking enabling real-time adjustments for outstanding results.

green gradient background
Smartphone displaying Mocka furniture website with wooden decor theme, including a textured wall and a cabinet with decorative items.

The testimonial

“The Social Boutique has expertly managed our social media ad campaigns, driving significant increases in website traffic, sales, and customer retention. The team’s insights and monthly reporting have been invaluable, helping us maximise ROI and achieve impressive growth.”

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Tablet displaying a website for "Mocka," showcasing children's furniture and decor with images of kids, a chair, a play tent, and shelves.

SOLUTION.

The nitty gritty

A webpage screenshot displaying an advertising report. It includes columns for cost per result, amount spent, website purchases, website purchases conversion value, and return on ad spend (ROAS). The data shows multiple rows with financial figures, website URLs, and numeric values.

The proof is in the pudding

RESULTS.

A screenshot from a digital advertising campaign dashboard shows metrics for various advertisements. It includes columns for cost per result, amount spent, purchases, purchase ROAS (return on ad spend), and purchase conversion value. Data for each category is displayed in rows, with specific monetary figures and results.

What our clients say…

  • A testimonial from Giles Donovan, known as "Quad Bike King," praising Erwane and the Social Boutique team for transforming his business in 18 months with effective advertising strategies. The background features an image of a person riding a quad bike.

  • Testimonial from Mary Doube of Strong Formula/Aviana thanking The Social Boutique for their support in growing their startup and promoting the Strong Formula app.

  • A testimonial featuring a person identified as Bonnie Gill from "Little Things." The testimonial praises Erwane and their team as brilliant, strategic, honest, efficient, and effective. The client expresses satisfaction with past campaigns and looks forward to future success.

  • A testimonial from Jamie Suttner, titled 'Madame Sustainable.' The text praises a digital marketing team's expertise and effectiveness, particularly highlighting their successful ad campaign during a competitive market, resulting in significant returns. It mentions selling face masks during COVID-19 and commends the team's professionalism and communication.

  • Testimonial from Abdul Adra of Superior Healthcare praising social media ad management by a boutique, highlighting increased website traffic, online sales, and customer engagement, and commending Erwane and her team for effective advice and support.

  • Testimonial from Tyler Math about The Social Boutique's excellent service with a circular photo of a person above the text.

  • Testimonial from Allison Davidson at Dona Bela Shreds praising Erwane and team for being strategic, honest, efficient, and effective across campaigns.

Our clients consistently achieve outstanding results and impressive returns on investment, regardless of the macro landscape. How do we accomplish this? By continually pushing ourselves to improve, every day.

Achieving real growth with our experts.

WHY WORK WITH US.