Text describing how "Strong Formula" helps women thrive through menopause by turning fitness into an ally.
Black banner with text reading 'CASE STUDY. Strong Formula' and a green arrow symbol.
Black background with text "HOW DID WE ACHIEVE IT?" in green letters.
Vector illustration of a wheelchair user with upraised arms, an accessibility symbol on wheels, in black on a white background.

In a fitness world that often overlooks menopausal women, we partnered with a program to empower them through tailored workouts and lifestyle solutions. Our strategic approach went beyond just a marketing campaign—we built a community, showcasing real success stories and fostering support.

Inspirational quote on black background about dedication and strength.
Three smartphones displaying Facebook posts promoting Strongformula. The posts feature images related to healthy living, including food items and a woman promoting a free product sample. Text invites users to sign up for a free ebook or a free taster of Strongformula.
Marketing performance metrics showing over 850 leads per month, $2000 budget spent, $2.30 cost per lead, and a conversion rate optimization of 4x.

By leveraging targeted lead magnet campaigns, we delivered exceptional results for Strong Formula at a fraction of the industry benchmark of $10 per lead. Offering valuable content, like a free 5-day meal plan and an eBook on breaking binge-eating cycles, we attracted high-quality leads. We generated 847 leads at an average cost of just $2.15 per lead. This not only grew their email list for the app launch but also provided data for future, highly-targeted ad campaigns.

OneRepublic band logo with a stylized green triangle in the center.
green gradient abstract background
A collage of five Facebook ad previews for "Strong Formula." The ads feature text promoting a free taster for health and wellness, with images of smoothies, fruits, and women. Each ad includes a call-to-action button like "Learn More" or "Download," and some feature people promoting the product.
Partial view of the word 'Testimonial' in white cursive font on a black background, followed by a green triangle pointing right.
Green gradient background

Thank you to the team at The Social Boutique for helping our Start up grow beyond measure. From the get go we developed a great partnership and their dedication to growing our business, evident by the outstanding results achieved. [..] We appreciate their attention to detail and creative approach to bringing our newly released Strong Formula APP to the advertising world!

Smartphone displaying an ad for "Strongformula" featuring a muscular woman in athletic wear standing next to a large tire.

  • Strong Formula is a fitness company with a mission to empower perimenopausal and menopausal women to improve their health and rediscover their "strong" in just 6 weeks. The proven 5 x 6 formula is built on 5 pillars Activity, Attitude, Food, Sleep, Breath – and has been tried and successful for hundreds of women.

    While Strong Formula had previously conducted their 6-week programs from their Facebook group, in 2022, they decided to ascend their business through launching an app.

  • Launching a new app in the extremely concentrated fitness industry, Strong Formula understood the challenges they were about to face. The process behind developing the app was extensive and during this time, Strong Formula paused their Strong programs. However, the client wanted to maintain the momentum they had gained after being in business for several years and also wanted to continue to grow their email list for when the app was ready to go live.

  • Establishing Strong Formula’s brand awareness and increasing their email list proved to be a challenge as advertising spend was scaled back and invested into the development of the app. The Social Boutique proposed 2 lead magnet campaigns, run on a minimal $5 per day budget, that mainly targeted women who would be interested in Strong Formula’s app when it launched.

    Lead Campaign 1 was a Free Taster of Strong Formula. Women who signed up to the email list were given a 5 Day Meal Plan with a Recipe Book, and a Glute & Ab Workout from the Strong Formula program. This was a win-win, delivering high quality leads for Strong Formula, and sign ups were able to see for themselves what Strong Formula was all about before committing to a 6-week long program.

     Lead Campaign 2 was an eBook to help women break the binge and restrict cycle for good. Binge eating is a debilitating disorder that many people experience and is particularly relevant to women going through the perimenopause and menopause due to significant hormonal shifts.

A group of diverse people walking together in an urban setting, carrying backpacks and bags.
A tablet displaying an image of a person with scattered text in the background.
Screenshot of an online ad management dashboard displaying results from April 1, 2022, to September 22, 2022. It shows ads results, cost per result, and amount spent, with total amounts for Facebook leads and expenditures.
QR code on a white background
"What our clients say..." in white text on a black background.
  • Testimonial from Giles Donovan, a quad bike rider, praising Erwane and Social Boutique for successful advertising strategies.

  • Testimonial from Mary Doube at Strong Formula/AVIANA praising The Social Boutique for helping their startup grow and launch a new app.

  • Testimonial graphic featuring Bonnie Gill's endorsement of Erwane and team, highlighting their strategic, honest, and effective advice across campaigns.

  • Profile image of a woman in a blue mask and a testimonial from Jamie Suttner, Madame Sustainable, praising a marketing team for their expertise and successful ad campaign results. Text highlights market challenges during COVID and effective communication.

  • Profile photo of a man with text testimonial about social media ad campaigns improving website traffic and sales.

  • Testimonial card featuring a person named Tyler Math from Little Things. The testimonial praises The Social Boutique for their responsive, knowledgeable service, and results, recommending them highly. A photo of Tyler Math is included in a circular frame above the text.

  • Testimonial from Allison Davidson of Dona Bela Shreds praising Erwane and team for their strategic, honest, efficient, and effective advice on various campaigns.

Display of three smartphone screens showing shopping app interface with bags and accessories, illustrating an online store or shopping experience.
Text reading "Why working with us. Achieving real growth with our experts." on a black background.

Our clients consistently achieve outstanding results and impressive returns on investment, regardless of the macro landscape. How do we accomplish this? By continually pushing ourselves to improve, every day.